Bandai
In the 1980s, Bandai began producing a range of plastic model kits under the "Gundam" brand, based on the popular anime and manga series of the same name. The kits were highly detailed and featured innovative designs, and quickly became popular with hobbyists around the world.
The Gundam plastic model kits, known as "Gunpla," are widely regarded as some of the best and most innovative model kits in the hobby industry. The kits are highly detailed and feature snap-fit construction, which allows hobbyists to assemble them without the need for glue or paint.